The clock is ticking. A close competitor is touting efficiency gains of 30% after rolling out a new AI feature. Another has entered the market with the best Net Promoter Score in the sector based on its seamless digital channels. The board is pressing the CEO for a future-proof tech road map. The CIO must deliver, but how do they respond?

Situations such as this place CIOs under intense pressure to drive business value through IT investment while technology complexity and pace of innovation accelerate.

As such, IDC projects that spending on technology products and services in developed markets will grow four times faster than GDP growth between 2024 and 2028.

Click here to download the full IDC report to gain insights into the most pressing priorities for C-suite executives in 2025.

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